Sony Chief Executive Kazuo Hirai announced strong holiday sale for the PlayStation 4 in a speech at CES 2016 this afternoon.

More than 5.7 million people bought the console this holiday season, making up nearly a sixth of the 35.9 million total sales so far for the platform.

Holiday packages of games and hardware, and a drop in the suggested retail price to $350, both helped to boost PS4 sales. Packages including the console and games could be had at some retailers for as little as $300. PS4s had their best Black Friday sales in history, outselling Xbox Ones in November.

The console has doubled Xbox One sales in some months, outselling the Wii U by multiple times.

“The PlayStation 4 is the embodiment of those things we value as an organization,” Hirai said, including innovation and a passionate user base. “The PS4 has set a benchmark for our organization.”

The console exemplifies the company’s commitment to experiential design and artistry, he said.

Sony is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo, Japan. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through i… read more »

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