When it comes to beauty and wellbeing, the Middle East and Africa region is among the fastest-growing cosmetics and skincare market in the world.

And the UAE is seeing continuous industry development, according to Euromonitor reports.

This is why the region remains a top destination for cosmetic retailers and services, and the Beautyworld Middle East once again returns to town to gather around buyers, dealers and professionals of the trade.

The region’s largest international fair for beauty and hair products, fragrances and personal care, which opens today and runs until Tuesday, will feature around 1,500 exhibitors and global brands from 60 countries.

Apart from all the products available, live demonstrations and business conferences, there will also be the Battle of the Barbers that will pit grooming experts for the title of UAE’s Best Barber and Best Shave awards, while the Wall of Beauty showcase will highlight the region’s best talents specialising from hair to nails.

The British hairstyling brand ghd will hold a hair education and reveal the latest styles. The Trend Forum will provide professional insight on what today’s beauty consumers want for their brand’s better business strategy.

International experts such as celebrity colourist Tracey Cunningham, whose clients include Jennifer Lopez and Emma Stone, and founders of nail lacquer label Morgan Taylor will also make an appearance.

The Dubai International Convention and Exhibition Centre is expecting about 30,000 visitors from May 15-17.

So register online now at beautyworldme.com

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