TAGS: coin-op video game, arcade game development, Gridiron Blitz, Zymo Interactive Development, Bay Tek, Holly Hampton, interactive play value game, football arcade game, Dawn Gut, mobile app, mobile gaming

Gridiron Blitz PULASKI, WI — When it comes to videogame development, Wisconsin may not pop into most minds, but the north central state has more than a dozen notable game development studios. Among them is Zymo Interactive Development, a small shop in Green Bay specializing in games, mobile apps and website design. Arcade giant Bay Tek Inc., based here, just bought a piece of two-year-old Zymo.

Bay Tek and Zymo have already collaborated on their first project for the coin-op channel. Gridiron Blitz is slated for debut at the upcoming International Association of Amusement Parks and Attractions annual exposition next week in Orlando, FL. The standup videogame challenges players to hone their broken-field running skills on a practice football field. Incorporating technology not heretofore seen in Bay Tek’s games portfolio, Gridiron Blitz was developed specifically for the Dave and Buster’s restaurant and entertainment chain. It will be on display in Bay Tek’s IAAPA show booth (No. 1023).

Bay Tek director of innovation Holly Hampton describes Gridiron Blitz is an interactive play value game. “Players perform football drills by mimicking the virtual football player on the large 60” monitor,” she explained. “They are timed at each level, and if they make it in the time allotted, they pass onto the next level. Each level adds new obstacles and harder courses. Make it all the way through level three in the time set and win the jackpot.”

Bay Tek, which also has adapted the hit mobile game Flappy Bird for arcade play, believes that co-creation is essential for the survival of coin-op amusements. “If you simply try to innovate within your own four walls, you will fail,” Hampton said. “We couldn’t be happier to partner with a young, fresh firm that is so talented and they are right here in our beautiful backyard! This addition only enhances our already talented staff.”

Zymo account manager Dawn Gut agrees that the whole can exceed the sum of its parts. “It was clear from our first meeting that there were many commonalities, especially a passion for really cool products,” she recalled. “It’s been a blast working with and stretching our brains as one group. We feel honored that a company like Bay Tek, with such high values and standards, has invited us so warmly in. We look forward to inspiring and being inspired, and we can’t wait to see what great things come out of combining forces.”

Established in 1977, Bay Tek is a designer and manufacturer of coin-operated games. While it specializes in ticket and prize redemption equipment, its popular games span a wide gamut including kiddie, play-value and quick-play amusements, merchandisers and prize hub designs.

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.